NY Times Health

The New York Times has had one slogan. Since 1896, the newspapers slogan has been “All the News That’s Fit to Print.” In 1896, Adolph Ochs held a competition to attempt to find a replacement slogan, offering a $100 prize for the best one. Entries included “News, Not Nausea,” “In One Word: Adequate,” “News Without Noise,” “Out Heralds The Herald, Informs The World, and Extinguishes The Sun,” “The Public Press is a Public Trust,” and the winner of the competition “All the world’s news, but not a school for scandal.” On May 10, 1960, Wright Patman asked the FTC to investigate whether The New York Times’s slogan was misleading or false advertising. Within 10 days, the FTC responded that it was not.

Again in 1996, a competition was held to find a new slogan, this time for NYTimes.com. Over 8,000 entries were submitted. Again however, “All the News That’s Fit to Print,”was found to be the best.